Kellogg’s attacked for “racist” cartoon on cereal box

Kellogg’s has apologized after it was accused of “teaching racism” with a cartoon on its cereal box.

Saladin Ahmed, the writer of the Black Bolt series for Marvel Comics, took to Twitter to complain about a “racist” cartoon featured on the back of a Corn Pop cereal box.

“Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism,” Ahmed tweeted at the company.

“Yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same,” he added.

The cartoon showed light-colored Corn Pops hanging out in a mall, while a smiling darker-skinned Pop is cleaning the floor.

A few hours after his tweet, Kellogg’s responded saying they were sorry and would replace the cartoon.

“Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon,” Kellogg’s tweeted back.

Saladin later tweeted to say he “genuinely appreciated” the quick response from the company.

Ahmed celebrated the victory by tweeting: “Today I used the computer in my pocket to get a cereal company to make their boxes less racist what even is the 21st century.”

However, some Twitter users did not agree with Ahmed.
One user wrote: “No, you used a computer to raise a false alarm, taking away valuable time and attention from true racism. Congratulations, I guess. You win?”
“It’s a losing battle,” another user wrote in response to Kellogg’s tweet. “Make all Pops same color and it’s not diversity. Make dark Pop a light Pop you took away dark Pop’s job.”
Racism in advertisement has been a hot topic this month. Just last week, Nivea was criticized for their “Natural Fairness” body lotion advert. The ad showed a black woman become lighter after using the lotion and then receive a compliment for having beautiful skin.

Sources

New York Post

Comments

Pin It on Pinterest