Kellogg’s has apologized after it was accused of “teaching racism” with a cartoon on its cereal box.
Saladin Ahmed, the writer of the Black Bolt series for Marvel Comics, took to Twitter to complain about a “racist” cartoon featured on the back of a Corn Pop cereal box.
“Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism,” Ahmed tweeted at the company.
“Yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same,” he added.
The cartoon showed light-colored Corn Pops hanging out in a mall, while a smiling darker-skinned Pop is cleaning the floor.
A few hours after his tweet, Kellogg’s responded saying they were sorry and would replace the cartoon.
“Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon,” Kellogg’s tweeted back.
Saladin later tweeted to say he “genuinely appreciated” the quick response from the company.
Ahmed celebrated the victory by tweeting: “Today I used the computer in my pocket to get a cereal company to make their boxes less racist what even is the 21st century.”
New York Post